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| Image Courtesy: Aljazeera |
It is not every day that you find an average African
dreaming of producing a car. Yet, this is what two entrepreneurs from Ghana are
attempting to do. Ghanaians Apostle Safo, 66, and his 28-year-old pilot son
Kwadwo Safo Jnr are the founders of The Kantanka Group of Companies' , which wants
to make cars. And yet, there are many challenges ahead. For one, finding a
market for the cars will be hard, as currently almost all the cars in Africa
are imported. In addition, many Africans view products produced in their own
countries as substandard, and it would take quite a long time to convince many
Africans that products
made in their own countries are actually much better
than previously thought.
A joke goes that, “A badly tailored suit from London, is
still better than a nicely tailored suit from Nairobi.”
Yet Africa's hope for a bright prospect ahead depends on
projects such as these. The manufacturing industry, if at all promoted, can
create the technical knowhow, and create thousands of jobs. One hopes that
Ghana’s and African policy makers will not abandon such projects mid-way.
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