Every sane company has a vision and mission statement. For a
majority of companies, these vision statements are nothing more than a loose
three or four sentences compiled together to be included in the company’s
website and newsletters. However, for other companies, the vision statements
are not mere words, but capture the heart and soul of the company and its
essence.
Increasingly too, countries, in Africa especially, are
drawing their own vision statements, usually outlining the goals that the
country should have achieved in the next 20 or 30 years. This is no different
than what China coined last year, urging its citizens to aspire for the
‘Chinese dream’, although opinions diverge on what this really means. America
has also for the longest time always had the American dream, although
increasingly, for many Americans, the American dream appears ever more distant.
Rwanda’s Vision 2020 was launched sometime in 2000. In it,
Rwandans asked themselves pertinent questions. ‘How do they envisage their
future?’ ‘What kind of society do they want to become?’
